The Truth about Best Marketing Ideas for a Dental Office Is About to Be Revealed

Clients come to us all the time and want us to consult on best marketing ideas for a dental office. We understand the dental industry, and reasons for lack of consistent lead flow. Patients naturally will move. When that happens, you lose those patients you might have had for years and years. There's always the factor of convenience. You might have a competitor's dental practice that opens closer to some of your patients' homes. People like the convenience of going to a dental practice that may be a little closer to them. There are ways to solve this. Build a great brand and invest time and money to market and promote your dental practice. Now unfortunately many dentists make a simple mistake that prevents them from building successful dental practices. They ignore their brand. It's hard for patients to trust you if your brand doesn't look professional. Now research from Google suggests that people need just 50 milliseconds to form an opinion about how something looks visually. How you brand your business, your logo, business cards, website, and social media pages all of these things affect the potential patient's decision whether to hire you as their dentist. Now, remember that most patients go to a dentist only when they have a problem, or want to improve the cosmetic aspect of their teeth. Remember, a strong brand will create an expectation and an emotional reaction in your prospective patients. A strong brand starts with a good name, a great logo, a well-designed website, and a carefully chosen color palette. A strong brand will show prospective patients you've invested time, money and thought into building your dental practice. A weak brand will send patients running to your competitors. Your Brand may be the only thing standing between the success and failure of your dental practice.

Why is everyone talking about strategies for success?

We're focused on helping dental practices. We take the innovative dental marketing strategies we've used to grow and work with large corporations. We use multi-channel marketing for dental practices. That means you'll have leads coming from many places. Referrals are great, but they're inconsistent. You might get a referral from a patient you might not. If you can control leads, you can control how large your dental practice grows, how many patients you serve, and if you want to open more locations. So it all starts with creating irresistible dental promotional items. That is the secret number one, something that differentiates you from your competitors. So, people that haven't heard of you before, you need something that gets them in the door or that gets them to pick up the phone and call you to inquire more. 

I will tell you the truth about dental promotions that work

As a dentist, what makes you different from your competitors? If you have something that sets you apart, then let the public notice. Let's make things interesting. Make sure your potential patients know you can do more than what they thought. Revitalize your brand. If you've got the same website for five years, it's time to update. If you use the same logo and signage since you opened your practice, it may be time to look at trends changed with time. What was once modern attractive is now old and outdated? Stay current to draw more patients to your practice. I think you can agree that there are so many services and this makes it difficult for local business owners to keep up to date with their marketing and to get a good Return on Investment. Common practices such as giving discounted services and free products will deliver you a better result. Advertising is crucial in maximizing your return on investment. It is essential to understand the lifetime value of each patient to you, and we'll help you calculate that. The lifetime value of a patient is how much they'll spend with you on average for the number of years they stay with you. It's the value of any family members they will also bring through the door, plus any referrals.

The hidden agenda of dental marketing systems

Now, we will talk about how to target your market with premium and standard listings geographically. We want to take out the risk and increase the rewards. That's the purpose of target marketing. We will start by determining your geographic market. It'll vary depending on the patient. For example, if we're targeting general dentistry or family patients in a suburban market, we would have a geographic market of five to seven miles surrounding your practice. However, if yours is a rural practice, your geographic market may extend to a circle of 50 to 75 miles surrounding your office. On city, convenience may have a radius of only one or two miles or even a block or two. So your geographic marketing radius can vary dramatically based on the patient you are targeting and whether you’re rural, urban or suburban. You don't want to pick up more territory than you need. Conversely, you don't want to target it too tightly, because you will leave patients that would travel a little more distance to your practice because of your marketing them correctly, and because they've read about you.

Awesome things you can learn from examples of marketing strategies

As a local dentist, did you know there are people in our area who are looking for you, but they can't find you? Unfortunately, you're missing out on their business and losing money. Every day people in our area use the internet to find the local shops, products, and services they need, including optometrists.  If you don't have an adequate online presence, you're missing out on their business. Look the days are gone when traditional advertising like print ads and yellow page listings were enough to keep new customers coming in, and old ones coming back. In today's world, your business must use the Internet to reach more customers and clients and to stay competitive and profitable.  Well, to bring in new business regularly you should take advantage of online marketing strategies for dental offices, such as

·         A website for your business that brings new visitors.

·         Your top positions in search engines that generate new customers and clients for free.

·         A Google Places listing, so potential customers and clients can find your contact details.

·         A business page on Facebook to generate local buzz about your products and services

·         A mobile version of your website, so people using iPhone and other mobile devices can look you up.

·         An online customer follow-up retention system, so your customers and clients are encouraged to come back and do business with you again and again.

Let's talk about the site. Your website has to be responsive. I'm sure you've heard this before. It needs to be mobile friendly and tablet friendly. If your website is attractive to people, you will get responses from it. We're on top of the whole process of web construction, and any changes you want to make, it will get done immediately.

You also require a call-to-action on every single page that is something that gets people to click or to call. It tells them what to do. Call us today to get to come in for a first-time checkup for only $30 - something that's just outrageously good to get them initially through the door. You need your phone number on every single page.

Your website has to convey trust in the first three seconds. What will people see as soon as they land on your screen? They'll see that-

·         You're a registered business.

·         You're a licensed practitioner.

·         Your reviews or testimonials.

·         Your awards.

·         How long you have been in business.

·         Where you went to school.

All these things the potential new patient needs to see immediately to know they can trust you. It also needs to be professional-looking. It needs to be easy to navigate around.

Latest developments in dentist internet marketing

Let's talk about paid online marketing system. Local online marketing is a challenging space. It's constantly evolving. Online marketing is not as expensive as the paper print advertising. However, online marketing presents problems because of the glut of competition from other dental offices.  Dental marketing tools for your dental practice are critical for your practice to survive and thrive during this digital age. The longer you wait to implement online marketing strategies, the harder it will be for your dental practice to survive. When people search for a dentist, they either go to a search engine or search for local dentists in their area, or they ask for referrals from family and friends. Now if your dental practice doesn't show up online, it doesn't exist. People rarely associate dental visits with having a superb time. So having a good internet dental marketing helps relieve any anxiety a new patient may have about choosing your dental practice over your competitors.

You need to focus on targeted web traffic. Three principal sources for targeted web traffic we recommend for dental practices are Google pay-per-click, Google SEO and Facebook advertising. We will break down the pros and cons of each of these three traffic sources.

Google Adwords is competitive, but it is proven. Dental advertising is a very competitive industry for Google Adwords. It's a great way to drive targeted traffic and phone calls. It's helpful about mobile is that when somebody clicks on your ad; it can immediately place a phone call to your practice. They don't even have to visit your website. You can pay for these phone calls directly to Google.

Facebook advertising works immediately. We can flip on Facebook ads for your dental practice today, and you can get leads today.

SEO is where you rank naturally on Google and other search engines without advertising. If you do a proper SEO, your website could be at the top of search engines. Now, this is also very competitive, but it is very lucrative and a long-term dental marketing ideas new patients. So the thing with SEO is that you don't just rank at the top of Google overnight. It usually takes our firm anywhere from three to five months to get our clients and dental practices to the top of Google. It's a long-term and consistent strategy to generate a lot of leads and exposure.

Outrageous ideas for your dental office brochure

Dental marketing brochure is a valuable tool for interacting with your patients. Having it prepared in your waiting room offers both new and current patients the chance to get to know you and your practice a little better. Once you've created dental brochures for patients, it does all the work for you. I'll tell you how to do that. The big issue is what you should insert in it. Fortunately, you need not be a marketing whiz.  We'll give you all the content you need. We even provide a template, so you don't have to worry about the graphic design either. Your dental promotion brochures can be a general introduction to your practice and the services you offer.  We've got pre-written segments. All you need to do is choose which ones you want to use.

Summing up marketing a dental office experience

Patients come to you on their own volition because they've met you, or they've researched you, or they've heard about you. They've chosen you out of every other dentist they could have seen. Do you want your patients to chase you? I want to talk about how receiving gifts is much like getting new patients to stay tuned. How much better it is to get a surprise gift than to get something you asked for or you already know.